The Payments Show Podcast
The Payments Show helps businesses learn how to use the latest payments and financial technology to increase sales conversion and cut costs. Hosted by Satwant Phull.
The Payments Show Podcast
Crypto and Anti-Counterfeiting Technology - Alexander Busarov, Tael
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In this episode of The Payments Show Podcast, I spoke to Alexander Busarov, who is a Co-Founder of Tael.
Tael is a Cryptocurrency Token for Safe Consumer Products. The Tael Platform allows consumers to securely verify a product’s authenticity by scanning a special NFC-enabled label. Every scan earns them Tael cryptocurrency tokens. These tokens can then be used to purchase goods and services.
Summary of topics discussed:
1. Physical and Digital Security Platform to ensure Product Authenticity and Anti-Counterfeiting
2. Tael cryptocurrency for products where health and safety are paramount including: Infant Formula, Baby Food, Baby Bottles, Cosmetics, Supplements, Personal Care Products
3. A Marketplace for Safe Consumer Products (currently 500 products)
4. Tael Marketplace on WeChat
5. Customer-focused solution for convenience
6. Rich consumer data for brands: feedback for better products, better targeted marketing
7. Downsides of QR codes for anti-counterfeiting
8. Customers can spend Taels in their home country or abroad
9. Payment Solution of the Future
10. Get a higher ROI on FMCG marketing budgets from higher quality customer data
Details:
- Recorded on 30 March 2020
- Host: Satwant Phull
- Guest: Alexander Busarov, Co-Founder of Tael
[Next Steps]
- Tael: taelpay.com