The Future of Loyalty Programs: A Conversation with Len Covello from Engage People

In episode 85 of The Payments Show Podcast, I spoke to Len Covello who is the Chief Technology Officer at Engage People

Engage People provides loyalty solutions to businesses, enabling members to earn and redeem rewards.

VIDEO and PDF Transcript:
- click here https://thepaymentsshow.substack.com/p/85

Summary of topics discussed:
(00:59) - Stats on Loyalty Points
(01:50) - Company Overview: Engage People
(04:41) - The Power of Brand Trust in Loyalty Program
(05:46) - The Importance of Seamless Integration in Loyalty Schemes
(06:14) - Pay with Points
(09:29) - The Role of Loyalty Programs in Travel
(10:49) - The Impact of App Fatigue on Loyalty Programs
(13:18) - The Evolution of Loyalty Programs
(13:47) - Paid Loyalty Programs and Exclusivity
(16:00) - Personalisation and Timeliness of Offers
(21:05) - Where to Start with a New Loyalty Program
(25:06) - The Future of Retail and Loyalty
(26:10) - Loyalty Fraud and Security
(31:17) - Implementing a Loyalty Solution
(33:00) - Get In Touch
And much more…

Details:
- Recorded on 31 Jan 2024
- Host: Satwant Phull
- Guest: Len Covello, CTO at Engage People

Next Steps
- Get in touch with Satwant: digitalmoneylab.com
- Engage People: engagepeople.com