Levelling Up RURAL AMERICA: How VizyPay Helps SMEs Slash Payment Costs and Stay Competitive - with Austin Mac Nab, Founder of Vizypay

In episode 69 of The Payments Show Podcast, I spoke to Austin Mac Nab who is the Founder of VizyPay. 

VizyPay helps small to mid-sized businesses in rural America to lower their payment processing costs.

Click through the Chapters Menu at the top of the episode webpage here: http://thepayments.show

Summary of topics discussed:
1. Niche Focus: Rural America
2. Price Gouging
3. Levelling Up Rural America
4. Pricing Structures
5. Interchange / Hybrid / Cash
6. Why Not Do It Yourself with Cash?
7. Fighting Card brands
8. Disruption, Culture and Reputation
9. The Importance of Diverse Staff Experience
10. Austin's Journey: From Shop Floor to Founder
And much more…

Details:
- Recorded on 18 May 2023
- Host: Satwant Phull, Founder of Digital Money Lab
- Guest: Austin Mac Nab, Founder, VizyPay

[Next Steps]
- Get in touch with Satwant: digitalmoneylab.com
- VizyPay:  vizypay.com | @vizypay

Chapters

• 0:00 Intro
• 1:19 Start
• 3:21 Niche Focus: Rural America
• 4:53 Price Gouging
• 7:40 Levelling Up Rural America
• 9:19 The 3 VizyPay Solutions
• 10:20 Interchange Plus Pricing
• 11:27 Hybrid Pricing: Surcharging
• 12:10 Cash Discount Pricing
• 14:02 Dual Pricing
• 15:54 Why Not Simply Offer Two Prices Instead of VizyPay?
• 19:44 eCommerce
• 21:28 Disruption, Culture and Reputation
• 24:09 Fighting Card Brands
• 28:38 Getting Started with VizyPay
• 31:11 The Importance of Diverse Staff Experience
• 37:09 Austin's Journey: From Shop Floor to Founder
• 39:45 Get In Touch with VizyPay
• 39:56 The Future
• 40:56 Chit Chat