EP. 023 – Fashion and Beauty in the Payments War – Gulnaz Khusainova, Easysize

In this episode of The Payments Show Podcast, I spoke to Gulnaz Khusainova who is the Founder of Easysize.

Easysize helps fashion and beauty e-commerce retailers to be more sustainable by reducing returns using AI, Payment Data and Big Data for accurate sizing and fit.

Summary of topics discussed:
1. The Role of Fashion & Beauty in the Payments War
2. Reducing Returns and Increasing Sustainability
3. Correct Sizing Without Measurements
4. Using Payments and Returns Data for Recommendations
5. How Payment Companies Add Value to Customers and Merchants
6. The Impact of Buy Now Pay Later
7. Gen Z Impact in Fashion and Payments
8. Social and Community eCommerce
9. Facebook Shop, Instagram Checkout and Shopify’s Shop App
10. Differences in Consumer Behaviour on Different Platforms or Sites

10m Highlights Version: click here

Details:
- Recorded on 04 Sep 2020
- Host: Satwant Phull, Founder of Digital Money Lab
- Guest: Gulnaz Khusainova, Founder and CEO, Easysize

[Next Steps]
- Get in touch with Satwant: digitalmoneylab.com
- Get in touch with Gulnaz: @iamgulnazk
- Easysize: easysize.me
- Forbes Article: bit.ly/3lRqg0g

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