EP. 008 - Crypto and Anti-Counterfeiting Technology - Alexander Busarov, Tael

In this episode of The Payments Show Podcast, I spoke to Alexander Busarov, who is a Co-Founder of Tael. 

Tael is a Cryptocurrency Token for Safe Consumer Products. The Tael Platform allows consumers to securely verify a product’s authenticity by scanning a special NFC-enabled label. Every scan earns them Tael cryptocurrency tokens. These tokens can then be used to purchase goods and services.  

Summary of topics discussed:
1. Physical and Digital Security Platform to ensure Product Authenticity and Anti-Counterfeiting
2. Tael cryptocurrency for products where health and safety are paramount including: Infant Formula, Baby Food, Baby Bottles, Cosmetics, Supplements, Personal Care Products
3. A Marketplace for Safe Consumer Products (currently 500 products)
4. Tael Marketplace on WeChat
5. Customer-focused solution for convenience
6. Rich consumer data for brands: feedback for better products, better targeted marketing
7. Downsides of QR codes for anti-counterfeiting
8. Customers can spend Taels in their home country or abroad
9. Payment Solution of the Future
10. Get a higher ROI on FMCG marketing budgets from higher quality customer data

10m Highlights Version: click here

Details:
- Recorded on 30 March 2020
- Host: Satwant Phull, Founder of Digital Money Lab
- Guest: Alexander Busarov, Co-Founder of Tael

[Next Steps]
- Get in touch with Satwant: digitalmoneylab.com
- Tael: taelpay.com

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