In episode 81 of The Payments Show Podcast, I spoke to Mike Savoff who is the Shopify Marketing Strategist at Rush
Rush is an app that helps e-commerce brands to increase revenue by turning one-time buyers into repeat customers through shipping notifications that take customers to high-converting and well-crafted tracking pages filled with upsells and cross-sells.
VIDEO and PDF Transcript:
- click here
https://thepaymentsshow.substack.com/p/81 Summary of topics discussed:
(00:48) - Introduction and Guest Welcome
(02:05) - Introduction to Rush App
(02:54) - The Importance of Customer Loyalty
(03:16) - Stats: Shipping vs Marketing Emails, and ROI
(04:16) - D2C Brands: Fashion, Clothing, Jewellery
(04:45) - The Power of Delivery Notifications
(05:53) - The Impact of Customer Service and Tracking Inquiries
(06:14) - The Role of Upsells and Cross Sells
(11:21) - Notifications, Customer Reviews and Carriers
(15:13) - The Benefits for End Users: Delivery Anxiety > Delivery Anticipation
(18:05) - Case Studies and Success Stories
(22:45) - Customer Lifetime Value is The Most Important Metric
(24:18) - Differentiation: Rush vs Other Solutions
(27:45) - Founding Story
(31:30) - The Future
(32:44) - Chit Chat
And much more…
Details:
- Recorded on 04 Oct 2023
- Host: Satwant Phull
- Guest: Mike Savoff, Shopify Marketing Strategist, Rush
[Next Steps]
- Get in touch with Satwant:
digitalmoneylab.com - Rush:
rush.app |
@tryrushapp